Every year, between the months of March and May, the leading cosmetic surgery organizations release reports on industry trends. These reports include data on the most popular procedures, as well as patient demographics. One trend caught everyone’s attention this year — not because of the procedure, but because of who is requesting it.
According to numerous reports, more Millennials than ever had Botox injections last year. (The Pew Research Center defines a Millennial as anyone between the ages of 18 and 35 in 2016.) Many of them claim the treatments are preventative — that is, meant to stave off future wrinkles.
Why, exactly, has Botox become the treatment of choice for the younger generation? Here, Dr. Mark X. Lowney explains the factors behind the trend.
AGE OF SOCIAL MEDIA
Millennials grew up posting and sharing pictures of themselves on social media platforms. Therefore, it’s no surprise that they are acutely aware of their looks — not to mention, extremely self-critical. Because of the quality and angle of a modern smartphone camera, even the smallest imperfection can look magnified in a selfie.
NO DOWNTIME, RAPID RESULTS
The promise of zero downtime and rapid results is appealing to a generation focused on instant gratification. The millennial on the go can squeeze a Botox appointment into their lunch break and immediately return to the office or classroom afterward with no downtime needed. Within a few days, they can start to see noticeable results.
INFLUENCE OF CELEBRITY CULTURE
Although cosmetic surgery was not commonly discussed in previous generations, today’s celebrities are not shy about what they are having artificially enhanced. In fact, some of them even broadcast treatments with injectables lives on television. Last year, two hosts of the Today show had Botox treatment live on the morning show. Reality starlets like the Kardashian sisters are proud to admit they undergo treatment with injectables. Without the shame or secrecy surrounding it, Botox has become more popular with the younger generation.
Most millennials aren’t flush with disposable income quite yet, so the affordability of Botox makes it tempting. Generally, the size and severity of the wrinkles factors into the cost, and since millennials tend to have wrinkles that are mild in nature, they can spend less on Botox and still get great results.
TALK TO DR. LOWNEY ABOUT BOTOX
Not everyone is an appropriate candidate for Botox — but everyone deserves the chance to have a frank conversation about their concerns with a cosmetic surgeon. If you are concerned about noticeable wrinkles detracting from your appearance, Dr. Lowney would be happy to meet with you for a consultation. He can examine your areas of concern and recommend the best course of action. To schedule a consultation, please contact us today at (877) 577-5476.